Revitalizing Local Markets through Hospitality Design: Stock Island, Florida

Revitalizing Local Markets through Hospitality Design: Stock Island, Florida

Since 1993, JOHNSON NATHAN STROHE has completed hundreds of hospitality, urban housing and mixed-use projects across the country with an equal focus on creativity and context. In addition to design quality, we are deeply committed to understanding the economic impact of each and every one of our projects. Through our work, we have seen first-hand how hotel developments can serve as a central piece of a revitalization strategy in smaller towns. 

Continuing our series on revitalizing local markets through hospitality design, we’ll investigate the impact of our Perry Hotel project on Stock Island, near Key West, Florida. 

The Need for Lodging 

Key West is known for many things – its location as the southernmost point in the continental United States, its quirky, eccentric charm and colorful culture. Nearby Stock Island has a slightly different story. Primarily known for its rich shrimping and fishing scene, this historically industrial island has not been a prime location for hospitality. Until recently. 

This area has always faced specific barriers for development, mainly regarding available space and overcoming unique waterfront challenges as well. The island has strict density regulations related to hurricane evacuations, which is why redevelopment is usually the best option for expanding Key West and surrounding areas.

Developers from Hostmark Hospitality saw multiple opportunities in Stock Island’s relative affordability and beachfront location, despite the lagging tourism element. Thus, the idea to renovate a former junkyard into the upscale Perry Hotel Key West was born. 

A Budding Hospitality Industry 

When the Perry hotel opened in May 2017, it became the largest magnet attracting visitors to the area, quickly turning Stock Island into a popular traveler destination. Developers began increasingly showing interest in the area, and a string of additional new and refurbished resorts, such as Oceans Edge and Parrot Key Hotel, have since opened. With a resurgence of these new upscale resorts, the hospitality industry in Key West has emerged as a true player in luxury. 

Welcome to the Perry Hotel

JOHNSON NATHAN STROHE was honored to provide the interior design for the Perry hotel’s guest rooms and public spaces, including the lobby, restaurant, public restrooms, pool deck, pool bar, outdoor restaurant, sunset lounge and fitness center. 

The 100-key boutique nautical-inspired hotel is home to upscale amenities such as an artists’ studio and on-site distillery. The open and inviting lobby welcomes guests with a mix of concrete and reclaimed teak flooring, and materials that combine rustic and maritime charm. The inspiration for the design was taken from the industrial history of Stock Island and Key West, featuring materials typically seen on the island.  

A Lasting Impact

The number of tourists occupying hotels in Key West continues to steadily increase every year. According to data from Key West Travel Guide, the average hotel occupancy rate in 2009 was 76.9% and in 2018 it was 84.3%.  

This rise of luxurious hotels on Stock Island is redefining what can be expected among Key West accommodations. We look forward to seeing the lasting economic impact the thriving hospitality industry has on the town.