Localizing a Global Hotel Brand: Moxy Denver Cherry Creek

Localizing a Global Hotel Brand: Moxy Denver Cherry Creek

TOBIAS STROHE, COLORADO REAL ESTATE JOURNAL| Major global hotel brands are successful for a reason. They’ve cracked the code for customer loyalty by providing a sense of predictability, safety and ease of use for guests through a high level of standardization. While these factors, as well as perks such as rewards programs, are valuable, some global hotel brands – like Marriott – are also recognizing what many boutique hotels have known for a long time: Guests want to experience something unique.

Whether traveling for work or leisure, hotel guests want an authentic experience that not only provides a “home away from home” environment, but also the opportunity to discover a new neighborhood, city and culture.

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