‘Monetizing the Experience’ Hotel Trend in Denver

‘Monetizing the Experience’ Hotel Trend in Denver

BY JULIE WANZER, MILE HIGH CRE | Amid the current hospitality boom in Colorado, one cannot help but take note of local hospitality-focused design firm, JOHNSON NATHAN STROHE (JNS), which has designed several of the latest hotels under construction, including The Ramble Hotel, the Doubletree by Hilton Greeley at Lincoln Park and The Maven Hotel.

When asked what has influenced the design of The Dairy Block hotel component, Jim Johnson, Founding Partner at JNS, commented on a hospitality trend he coins as “monetizing the experience.” He noted that in this current experience economy, highly influenced by millennials, people will pay more for a notable experience, especially in the travel and leisure industry sector. When designing The Maven Hotel, developed by Sage Hospitality, McWhinney and Grand American, his team also took into context the architectural fabric of LoDo (Lower Downtown Denver) and how the hotel was designed around a courtyard.

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