COLORADO REAL ESTATE JOURNAL | The history of hotel design since World War II has been favored and guided by the long and steady rise of franchising and standardization. Familiarity and certainty, with consistent qualities across geographic locations allow guests to be assured of a clean and peaceful stay. Groups as well as leisure and business travelers have known what they are getting from Marriott, Hilton, Sheraton, Holiday Inn and the like.
Over the past 30 years, the influence of Ian Schrager, Bill Kimpton, Chip Conley (Joie de Vivre Hospitality) and others has been enormous. Conley defined the term “psychographics” as a means to focus on the intangible needs of travelers in California, in lieu of the more traditional demographic approach of the industry.